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Published on February 16th, 2012 | by Seán Ward

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Macan – Porsche’s New SUV

Porsche has announced today that its new SUV will be named the Macan, the name derived from the Indonesian word for Tiger.

Supposedly the Porsche will have the same attributes as a tiger: suppleness, power, fascination and dynamics – ‘core characteristics of this new all-terrain car,’ say Porsche.

The Macan is a ‘key pillar’ of Porsche’s line up leading up to 2018, and engineers are hoping the car will be even more successful than the Cayenne.

Bernhard Maier, Executive of Porsche’s marketing, said: “The Macan combines all sports car characteristics with the benefits of an SUV, and is a genuine Porsche.

“The name of a new Porsche has to fit with the brand, sound good in different languages and dialects and evoke positive associations – we think we’ve picked the perfect one.”

Production will start toward the end of 2013, by which time a lot more information will be available on the drive train and specifications.


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