The Maserati story began in 1881 when Carlo Maserati was born in Voghera to Rodolfo and Carolina Losi. Two other brothers were then born into the family: Bindo, Alfieri, but Alfieri was killed by illness just a few months after he was born. Rodolfo and Carolina decided to name their next son, born in 1887, after Alfieri. Another three children were later born, named Mario, Ettore and Ernesto.
Carlo first worked for a bicycle company before moving to Fiat in 1901, earning money on the side by racing for motor bikes.
All of the other brothers took on a similar interest in cars and engineering, giving them great experience with automotive technology, except for Mario who later designed the famous Maserati badge.
Originally Maserati was a small company than mainly tuned other vehicles, shortly after the war it was decided that the company should move from Via dé Pepoli to new offices in Bologna.
It was at Bologna in 1926 when a car first donned the Maserati badge. Created by Alfieri and named the Tipo 26, is was a completely original car, and when entered into the famous Targa Florio as its debut race, it won outright.
From then on, the Maserati name was famous, with more cars being produced with even greater racing success.
In 1936 they found a patron in Gino Rovere who invested a great deal in the company and appointed Nino Farina, his ‘protégé’, as Chairman.
The Brothers sold their shares in the company in 1937, leading to the company moving from Bologna to Viale Ciro Menotti in Modena.
Maserati had considerable racing success between 1937 and 1967, strengthening the credibility of the marque further, with race wins putting strong forces such as Ferrari and Alfa Romeo into second place.
Then, in 1963, Maserati released its first ever four-door car known as the Quattroporte, which had a 4.1 litre V8 engine, giving Maserati the capability of smashing Ferraris and Alfa Romeos on the road as well as on the track.
In 1973, Maserati nearly shut-up shop because of the Yom Kippur oil crisis, but it struggled on to produce cars such as the Merak and Khamsin, and when Fiat Auto acquired the company in 1993, the company excelled to new heights with cars such as the Quattroporte, the GT and the limited edition MC12.
Despite tough economical circumstances, Maserati has grown and grown to be the biggest rival to both Ferrari and Lamborghini.