Stories no image

Published on April 27th, 2012 | by Seán Ward

0

The MG Icon

MG has shown a new model, the MG Icon, for the first time in Beijing this week.

It’s the first SUV in MG’s history, but comes as no real surprise as MG has said it hopes to expand its model range considerably by 2016.

According to MG, the Icon takes its inspiration from previous models like the MGB GT and the MGA.

Head of design for the project Anthony Williams-Kenny said: “The MG brand has a unique set of values and heritage and allows us to offer individual design values to our products. The MG Icon represents our vision of a modern MG and we feel that the small SUV canvas demonstrates MG’s capacity for progressive design with respect for its long heritage.

“We have balanced familiar brand cues, such as the wide and powerful front end graphic interpretation and, as one would expect, with a strong focus on the unique MG octagon.

“The MG Icon clearly demonstrates a progressive and soulful British spirit and has a lithe and powerful stance – its proportion harmonised by feature lines interpreted from MG’s iconic greats.

“The MG Icon highlights a global vision for MG’s design and represents a milestone for the brand, particularly this year which marks the 50th anniversary of the MGB.”

[portfolio_slideshow]


About the Author

I love cars, love writing, love photography. If you've got an idea, drop me an email and I'd be happy to chat.



Back to Top ↑